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4 Minutes Read

6 Tips on How Reputation Marketing is Very Profitable

I started this article on reputation marketing, to be posted on LinkedIn but never finished on May 1, 2016.  Now would be a good time to complete these tips.


Marketing Strategy


Your First Impression is Your Reputation as a Business Online, or it should be


Did you know that whether a prospective client learns about your business by seeing a TV ad, or hears about your business on a radio commercial, or reads a print or internet ad, or even if it was word of month from a networking event or Chamber of Commerce meeting or a HOT referral from a friend or family member, 87% of folks (before the 2020 Crisis), check out that company online before ever contacting that business.  What they find often determines their next course of action.


First Impression


The buzz words for years have been Reputation Management and Reputation Monitoring.  However, the last time I looked, businesses don't make money managing reputation or monitoring reputation.  They make money marketing.  


Reputation Marketing is define as the marketing of a businesses 5 star review in order to obtain more business.  Next time you Google your own company, you might look to see that you have these elements in place:


1.  In the right hand side margin, check to see if the Google My Business information correct and does it include a place where visitors can add a review?


Reputation Marketing Google Search Tesla Washington DC Reviews


2.  Does your business have 6 to 10 five star reviews from past patrons?  If not, YOUR BUSINESS ISN'T TRUSTED.  


Also bad reputation reviews are not always bad if handled correctly.  Meaning, never engage in an argument with a person who posted a bad reputation review about your business.  


Remember, no matter how right you think you are, future people that might look to do business with you are reading your response as well.


People do a Google Search for Reputable companies to do business with,


3.  As a company policy, never stop asking for feedback from your clients, customers and or patients.  It's kind of like a business resume.  People will look for lapses in time between reputation reviews.   


When the business gets a bad reputation review, (we are all only human), the best practice is to respond by letting the client know that you are sorry they had a bad experience at your place of business.  


Assure them that you will do everything in your power to make things right them and to personally reach out to you through the business.  


One of 2 things will happen.  


1.  They will reach out giving you the opportunity to make things right with them.  This give the business an opportunity to change a 1 Star Reputation Review into a 5 Star Reputation Review for the World to see.  


2.  They will not get back to you.  The future readers with note that the business owner at least tries to make things right when something goes wrong.  Get your FREE Reputation Report


FREE REPORT

Click To Learn More


What are the 3 Elements the 87% of potential Prospective Clients look for on Google?


It's important to know what your potential clients are searching for so you'll be prepared to give them what they are looking for when they search Google for your business. 


Google laptop search for business reputation


1.  When a prospect learns about your business for the first time, 87% go online, mostly Google to discover if you are a reputable company?  Again, if they find that your business doesn't show 6 to 10 five star reputation reviews they will got shop for your competitor because the will not trust your company.



2.  A potential new customer also want to know if you carry the BRAND that they are looking to purchase.  For example.  If I were interested in buying a Ford, I wouldn't be looking for reputation reviews of BMW Dealers.  Make sense?


3.  The final question on the 87% of prospects that look your business up online is, "If I call, opt-in and or set an appointment, is this company going to give me a good deal?"  That's entirely up to you.


FREE REPORT

Click To Learn More


That's it for this Reputation Blog post.  I would love to engage with you in the comments and read your reaction. 


Unit next time.....#LIVEWITHPASSION..... And if you were reading this post on your phone, tablet or other mobile device.....  THANK FOR THE RIDE!!!!!  :) 

Reputation

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In today's fast-paced digital world, leveraging AI tools and strategies can significantly boost a business's revenue. Here’s how you can harness the power of AI to drive your business forward:1. Enhanced Content CreationAI can revolutionize the way businesses create content. By utilizing AI-driven content engines, businesses can:Generate High-Quality Articles: AI tools can produce well-crafted articles in a matter of seconds. This content can be used on blogs, social media, and email campaigns, providing multiple touchpoints for customer engagement.Keyword Optimization: AI can help in identifying and integrating the most effective keywords, ensuring that the content ranks higher on search engines. This is crucial as the days of relying on a handful of keywords are long gone. Businesses need to lean into comprehensive keyword research to stay competitive.2. Automated Social Media ManagementAI tools can automate the creation and scheduling of social media posts. This not only saves time but also ensures consistency in posting, which is key to maintaining an active online presence. For instance:Content Packages and Campaigns: Businesses can create content packages that can be reused or campaigns that run for a specific period, ensuring a steady stream of content.AI-Generated Posts: AI can generate engaging social media posts that align with the brand’s voice and values, enhancing customer interaction and brand loyalty.3. Improved Customer ServiceAI-powered chatbots and virtual assistants can handle customer inquiries 24/7, providing instant responses and improving customer satisfaction. These tools can:Answer Frequently Asked Questions: Reducing the workload on human staff and ensuring customers get timely responses.Personalize Customer Interactions: By analyzing customer data, AI can provide personalized recommendations and solutions, enhancing the customer experience.4. Data-Driven Decision MakingAI tools can analyze vast amounts of data to provide actionable insights. This can help businesses:Understand Customer Behavior: By analyzing patterns and trends, businesses can tailor their marketing strategies to better meet customer needs.Optimize Operations: AI can identify inefficiencies in business processes and suggest improvements, leading to cost savings and increased productivity.5. AI in Marketing and SalesAI can significantly enhance marketing and sales efforts by:Creating Targeted Campaigns: AI can segment audiences based on various parameters, allowing businesses to create highly targeted marketing campaigns.Predictive Analytics: AI can predict future trends and customer behaviors, enabling businesses to stay ahead of the competition.6. Reputation ManagementEven though AI generates content, it’s crucial that the content reflects the core values and reputation of the business. Authenticity in AI-generated content can:Build Trust: Ensuring that the content aligns with the business’s mission, vision, and values helps in building trust with the audience.Enhance Brand Image: Consistent and authentic content reinforces the brand’s identity and value proposition.Conclusion By integrating AI tools and strategies, businesses can streamline their operations, enhance customer engagement, and ultimately increase their revenue. From content creation to customer service, AI offers a plethora of opportunities for businesses to grow and succeed in the digital age.

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