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LPJM Solutions,  LLC  BLOG

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3 Minutes Read

The Reputation Management and Marketing Checklist: Essential for Any Brand

 In the digital age, a 5 Star online reputation is essential to any brand's survival.  The reputation of your brand could be an asset, or a burden on any potential successes.  Modern consumers are intelligent, and today, most of the 87% that do research online will do online research on Google which has now become a verb, before making a purchase.  Ninety percent of consumers say that online reviews impact their decisions on whether to purchase a product. In terms of profits, for every 0.5 star rating increase on a business' page, there is a 6.5% increase in sales!  This means that it is essential for a business to choose a reputation-oriented marketing agency when it comes to growing their brand.

While there are many aspects to managing, a strong 5 Star brand reputation online, there are a few essential tips you must take.  Our company goes in-depth into each of these topics in order to efficiently improve your brand, and in turn, grow your business.  Click the pic below to gain access to you FREE Google DATA Report on how your business is graded (Value $297 Plus Free Consultation):

1. Know What Your Customers Know:
It is essential to know what potential customers are seeing from your business online.  The first step?  Try googling your business to see what comes up.  Are there unfavorable reviews?  Is your business the first to come up?  These are all important factors to assess when beginning any reputation-based marketing strategy.  After seeing how your business is received online, try searching for your competitor's name and evaluating how it compares to yours. 

 2. Increase Your Visibility:
There are so many ways to effectively increase your business' online presence.  A few important things to take care of include creating social media profiles, running targeted ads, and creating/updating your website in a style that converts visitors into customers.  

3.  Engage:
Make sure to share and market all your great feedback!  Check for reviews daily.  When customers leave a review, be sure to post it on your website and social media accounts.  Making sure to respond to negative reviews, and leave thank you notes to good reviewers are absolute must do actions.  Ask your customers to follow you on social media, and make sure to follow them back.  Engage with them as they will engage with you for all potential followers and potential future customers to see.  Click the pic below before time runs out:

4. Prevent Crises:
Going forward, develop a strategy to handle any crisis situation before it results in a bad review.  Offer an apology to any dissatisfied customers and try to resolve the issue if possible.  If ever you get a 1 Star review, never argue online!  Instead, apologize for their bad experience they had with your business and offer to resolve the issue(s) offline.

These are just a few strategies to improve your brand's 5 Star online reputation.  It is important to remember that a brand's online presence is essential to its success.  It is one of first 3 items potential customers are looking for today.  Are you a reputable company to do business with today?  Sixty-eight percent of consumers say they will pay up to fifteen percent more for the same product or service if they are assured it will be a better experience, and a whopping 91% of consumers say they trust online reviews as much as a personal recommendation.  Because this task is instrumental to your business' growth, our team will help you grow your positive review count, monitor your reviews online, automate your review acquisition efforts and refine your reputation marketing strategy with our comprehensive done-for-you service package.

If you’re ready to tap into the power of reputation marketing for your business, be sure to contact us today!

#Reputation #OnlineReputation #ReputationManagement  #ReputationMarketing #Business #CompanyTips  #essentialtips #ReputationOffer #ReputationReport



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