Retarget marketing is a technique used by advertisers to show targeted ads to people who have already interacted with their brand or visited their website
The idea is that by targeting people who have already shown some interest in the brand or product, the advertiser can increase the chances of converting them into paying customers.
For example, if someone visits a car dealer's website after seeing a car on a 3rd party lead source website and looks at a specific car but doesn't buy it or engage with the company, that person may see ads for that car dealer on other websites they visit later on. This is called retargeting or remarketing.
Retargeting can be done through various channels like search engines, social media, or display ads. By using cookies, pixels or other tracking technologies, advertisers can track the user's online behavior and show them ads that are relevant to their interests and behaviors.
Overall, retargeting is a powerful way to remind or follow-up with potential customers about your brand and products, and encourage them to take action.
Data show 96% of visitors leave a business website without contacting the company. In other words, a average of a 4% ROI with a retargeting strategy. With a retargeting strategy, a company captures 100% of visitors.
The question is, will your company sell more of their products or services with or without a retargeting strategy. That is a question only answered by a owner with the facts.
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