Transformative 2025 Nissan Murano Overhaul: What It Means for Dealers

Portrait of bearded man with colorful lighting, Nissan Murano reviews.

Nissan Murano: A Refresh to Revitalize

The 2025 Nissan Murano is breathing new life into the mid-size SUV market, making waves with its recent redesign. Once losing steam amid fierce competition, Nissan’s refresh has managed to capture attention once again, ensuring the Murano reclaims its rightful place in the limelight. For dealership principals, GMs, and fixed ops directors, this update is key as it promises to draw new customers and reinvigorate interest, providing a boon for used car sales and those contemplating warranties on used cars.

Under the Hood: Performance Meets Efficiency

This refreshed Murano doesn't just stop at aesthetics; under the hood, an innovative blend of technology revamps its performance credentials. Dealers will find themselves explaining the merits of Nissan's variable-compression-ratio and variable-displacement 2.0-liter turbo engine. This engine, paired with a new nine-speed automatic transmission, replaces the outdated continuously variable transmission, advancing the vehicle's driving dynamics and boosting its appeal to buyers focused on efficiency.

Interior Upgrades That Matter

Beyond performance, Nissan’s enhancements extend to the Murano’s interior, offering a more welcoming driving experience. This iteration makes substantial strides by incorporating premium features such as heated, ventilated, and massaging seats, alongside a leather-wrapped dashboard. Not only do these upgrades align with consumer expectations for luxury, but they also equip dealerships to meet varying customer preferences, especially when discussing features versus price and warranties with interested buyers.

Future Predictions and Market Trends

Looking forward, the refreshed Murano is positioned to significantly impact sales trends and dealership strategies. As mid-size SUV markets grow more competitive, maintaining a lineup with standout features like those in the new Murano will be essential. Anticipating consumers' increasing environmental concerns and demand for efficiency, the Murano’s powertrain innovations align closely with these trends. This places dealers in a strong position to leverage this model’s updates for future sales growth.

Counterarguments and Diverse Perspectives

While the updates are promising, some may argue that the Murano's design tweaks may not be enough to sway consumers set on leading competitors' models or those wary of transitioning from longstanding favorites. Balancing these concerns with the Murano's enhancements and providing comprehensive test drives could be key strategies for dealers aiming to convert skeptics.

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