
Revolutionizing Electric Vehicle Sales
In the current automotive landscape, the demand for electric vehicles (EVs) is experiencing exponential growth. However, a significant hurdle remains: the lack of informed dealership staff who can effectively engage with potential buyers. To address this gap, J.D. Power and RockED have joined forces to launch the J.D. Power EV Expert Certification program. This initiative aims to equip dealership personnel with the crucial knowledge needed to sell and service EVs, ultimately enhancing customer satisfaction and trust.
The Need for Educated Sales Personnel
The 2024 research from J.D. Power unveiled concerning statistics: 27% of car shoppers are deterred from purchasing EVs due to insufficient information. Among EV buyers, dissatisfaction with the sales process is pronounced, particularly in their interactions with dealership staff who often lack the necessary expertise. This gap in knowledge not only impedes sales but also assigns lower satisfaction levels in dealerships, illustrating the pressing need for a well-informed sales force dedicated to the needs of the EV market.
Microlearning: A Game Changer
The newly developed certification utilizes RockED’s innovative microlearning platform, which breaks down complex EV concepts into bite-sized, manageable lessons. This approach ensures that dealership employees can absorb the information quickly, thereby empowering them to provide more valuable assistance to customers. By adhering to these modern learning techniques, the program acknowledges the fast-paced evolution of the EV market, proving that efficient education plays a vital role in adapting to its demands.
Building Trust with Customers
The need for improvement in customer trust levels is acute; J.D. Power’s studies indicate that only 39% of EV owners trust their service departments, compared to 50% for gas vehicle owners. This discrepancy underscores a broader issue within the EV sector: a service gap that this certification program intends to bridge. By instilling confidence in dealership personnel through advanced training, J.D. Power and RockED aim to foster a more informed environment that enhances the overall customer experience.
A Complement to Existing Training
Importantly, the J.D. Power EV Expert Certification program is not designed to replace existing OEM or dealership training programs. Rather, it serves as a complementary resource, integrating industry findings and insights with practical mobile-learning solutions. This hybrid model ensures that dealership staff receive a thorough education that aligns with current market trends and consumer expectations, enabling them to navigate the complexities of EV sales and service effectively.
Transforming the Automotive Landscape
With the automotive industry shifting towards electric mobility, it is imperative that dealerships adapt in order to thrive. The collaboration between RockED and J.D. Power encapsulates the essence of this transformation, providing automotive professionals with a credible opportunity to enhance their expertise. As these programs roll out, we can anticipate a significantly improved level of service in the EV sector, thereby catering to the needs of an increasingly savvy customer base.
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