Jeep Revives Automatic Transmission for V-6 Wrangler in 2025 Amid Customer Demand

Jeep with automatic transmission on rocky terrain by a lake

Jeep Listens to Its Loyal Fans

In an exciting turnaround, Jeep has responded to its community's fervent pleas by bringing back the automatic transmission option for its popular V-6 Wrangler model in 2025. After removing the eight-speed automatic gearbox earlier this year, leaving only a six-speed manual option, the brand acknowledged the overwhelming feedback from enthusiasts and buyers alike. According to Jeep's Bob Broderdorf, this decision was in direct response to "enthusiastic requests" from their devoted customer base.

What Dealers Need to Know

For dealership principals, GMs, and fixed ops directors, this shift signifies an important opportunity to cater to a broader market segment. The automatic option, priced at an additional $4,500, opens pathways for enticing negotiations, especially for customers who prefer the ease of automatic driving. With the 2025 Wrangler starting at $33,990, and including features like power locks and windows as standard, there's plenty of room for enticing promotional packages. While the manual remains the standard for thrill-seekers, the addition of the auto variant could broaden customer engagement and boost sales.

The Bigger Picture: A Peek into the Future

The decision to bring back the automatic option comes amidst broader changes within Stellantis, the parent company, including the sudden resignation of CEO Carlos Tavares. For dealerships, this is a crucial moment to capitalize on the anticipated uptick in sales activity as Jeep aligns its offerings closely with customer desires. Keeping an eye on these developments can prepare dealers for future market shifts, anticipating both challenges and opportunities.

Unique Benefits of Engaging with Customer Feedback

This scenario illustrates the profound impact of customer feedback on product offerings, highlighting Jeep's commitment to its audience. For dealerships, understanding and integrating customer preferences into sales strategies can enhance customer satisfaction and foster long-term loyalty. It's a testament to the value of staying attuned to community voices, ensuring that operations are continually aligned with market demands.

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