Findlay Strengthens Tech Edge with CDK Renewal in Competitive Auto Market

Automotive dealership technology exhibition at trade show.

The Significance of Findlay's Renewal with CDK Global

In a significant move for the automotive dealership sector, Findlay Automotive Group has chosen to extend its partnership with CDK Global, a leading provider of dealer management solutions. This renewal marks a continuation of over two decades of collaboration, underscoring the trust and value Findlay places in CDK's innovations. Chief Technology Officer John Steffy of Findlay expressed this confidence, highlighting CDK's role in enhancing customer and employee experiences across their 35 dealerships.

Adapting to New Challenges Post-Ransomware Attack

Earlier this year, CDK faced a critical challenge when a ransomware attack temporarily disrupted their operations. The company has since demonstrated resilience by announcing renewal agreements with major dealership groups like Holman and Sonic Automotive, alongside Findlay. This reflects a renewed trust from their clients, showcasing CDK's ability to overcome setbacks and continue providing reliable service.

Why This Matters in a Tech-Driven World

In an industry increasingly driven by technological innovation, the renewal between Findlay and CDK is a testament to the importance of integrated software solutions. The CDK Dealership Xperience platform offers AI analytics and reporting, helping dealerships streamline operations and enhance customer relations. As automated solutions gain traction, such partnerships ensure dealerships remain competitive by optimizing processes and embracing digital advancements.

Future Trends for Dealerships

Looking forward, more dealerships are expected to adopt similar integrated technological solutions to meet evolving market demands. With an eye on future growth, Findlay, supported by CDK's scalable solutions, is well-positioned to expand its impact across North America, enhancing both retail and service operations while paving the way for innovative customer experiences.

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