Why Brands Should Jump on Board with 'Next is Now' Women's Sports Docuseries

Women's Sports Docuseries bold graphic design with 'Next is Now'.

Empowering Women's Sports Through Strategic Media

In an inspiring move, a new docuseries titled Next is Now seeks to amplify women's sports, offering fans broader access and brands a golden opportunity to connect. Launched by renowned entities Religion of Sports, Ensemble, and Deep Blue Sports + Entertainment, this series will premiere on The Roku Channel later this year. This collective aims to rewrite the narrative around women’s sports, currently claiming just 15% of the sports viewership pie, creating a new landscape where more stories are told and more deals struck.

The Strategic Partnership Driving 'Next Is Now'

With celebrated figures like Tom Brady, Michael Strahan, and Gotham Chopra leading production, the docuseries benefits from a wealth of sports storytelling expertise. Ensemble, the creative arm behind social media initiatives, adds depth by crafting engaging content optimized for maximum reach. Meanwhile, Deep Blue brings innovative media strategies and diverse brand activations to the table, ensuring sponsors enjoy a streamlined and impactful entry into this burgeoning sector.

Opportunities for Brands in Women's Sports

Backed by compelling data, such as the 18.9 million viewers of the last NCAA Women’s Final—far surpassing the men’s matchup—it's clear that investing in women’s sports is indeed lucrative. With the WNBA draft captivation 2.45 million viewers, the audience is not only substantial but eager for more stories and coverage. The Next is Now project is designed to provide precisely this, aspiring to break down existing barriers by enabling ease of access and promoting significant investment opportunities for brands looking to align with a culturally and socially valuable initiative.

The Future of Women’s Sports Marketing

Looking ahead, the potential for women’s sports is profound. Increasing audience figures and the advent of new leagues illustrate burgeoning progress. Industry experts forecast a continuing trend towards greater visibility and mainstream integration, aided by strategic partnerships and groundbreaking content like Next is Now. This alignment not only enhances the visibility of women's sports but also propels brands into new arenas where they can achieve meaningful impact and growth.

A Game-changing Initiative for Advertisers

This initiative offers advertisers a unique chance to play a pivotal role in advancing gender equality in sports while tapping into a market ripe for engagement and transformation. As the docuseries launches, brands are invited to join this movement, helping to finance production and ensuring that pivotal stories of female athletes reach screens globally, making them accessible for sports enthusiasts and casual viewers alike.

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