Tegna Appoints John Treviño as GM of WKYC: A Bold Move for Cleveland's Media Landscape

John Treviño appointed WKYC GM, professional portrait

New Leadership at WKYC: A Promising Direction for Cleveland Broadcasting

Tegna has appointed John Treviño as the new president and general manager of WKYC, the NBC affiliate serving Cleveland, Ohio. With over 30 years of experience in the local broadcast industry, including significant leadership roles at KBMT-KJAC in Texas, Treviño is set to navigate the station towards innovation and growth. Larry Delia, Senior Vice President of Operations at Tegna, praised Treviño's 'A+' leadership, suggesting it will enhance WKYC’s impact within the Cleveland community.

Transformational Growth: What Treviño Brings to WKYC

During his tenure at KBMT-KJAC, where he served as president and general manager, Treviño led transformative initiatives that resulted not only in increased revenue but also in the expansion of digital narratives and community engagement. His efforts garnered multiple accolades, including a Regional Edward R. Murrow Award for Breaking News. Such recognition highlights Treviño’s capability to effect change and adapt to evolving media landscapes.

The Importance of Audience Connection

As digital platforms become a focal point for broadcasting, Treviño’s commitment to enhancing audience engagement is notable. He states, “I’m excited to build on [WKYC’s] foundation... to drive innovation and enhance audience engagement.” This aligns with current media strategies that prioritize viewer connection, potentially revitalizing listener engagement in a consistently changing media environment.

The Future of WKYC Under Treviño’s Leadership

Looking ahead, Treviño’s transition reflects a wave of change in local broadcasting dynamics. With WKYC's established legacy, Treviño aims to reinforce the station's community trust while simultaneously pushing towards modernization and efficiency. As local media struggles to maintain relevance amid the rise of streaming services, Treviño’s leadership will be paramount in guiding WKYC through new content opportunities and technological advancements.

Conclusion: A New Era for WKYC

John Treviño’s appointment at WKYC represents more than just a change in leadership; it signals a proactive approach to contemporary broadcasting challenges. By leveraging his past success and commitment to community engagement, Treviño is poised to uplift WKYC’s role in Cleveland and redefine its connection with audiences. His strategic vision and experience will be critical as the station looks to thrive within the multifaceted media landscape.

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