
Revolutionizing Market Research with AI
In a world where timely and accurate customer insights can make or break a campaign, Copenhagen-based GetWhy A/S is disrupting the traditional market research landscape. The company recently announced it has successfully raised $8.4 million through a debt financing round led by CIBC Innovation Banking. This notable funding brings its total capital raised since inception in 2018 to approximately $64.5 million, a testament to the growing interest and demand for innovative AI solutions in market research.
How GetWhy Automates Insight Gathering
At the heart of GetWhy’s offerings is Bloom, an advanced AI platform designed to facilitate market research through engaging video interviews. This tool allows companies to upload their materials—whether visuals, product designs, or slogans—while Bloom crafts tailor-made market study templates. This innovative approach allows businesses to gather critical insights from potential customers with unprecedented speed. Once enough interviews are conducted, Bloom acts like a skilled researcher, identifying patterns and extracting key quotes from the data to help marketing teams enhance their strategies.
The Need for Speed in Market Research
In the fast-paced market environment, having access to timely insights is crucial. Traditional market research often takes weeks, if not months, to yield actionable information. GetWhy's AI solution aims to significantly reduce this timeframe, providing insights in as little as 24 hours. This capability is particularly valuable as customer preferences can shift rapidly, possibly impacting the success of a product launch or marketing campaign.
Competitive Edge for Global Brands
GetWhy's AI-driven approach appeals to prominent global brands such as eBay, Adidas, and Nestlé, enabling them to accelerate their time to market. The AI scalability of Bloom allows companies to conduct hundreds of interviews quickly and efficiently, thereby offering comparative insights across different markets. This adaptability makes it easier for brands to refine their messaging based on regional consumer nuances.
Future Trends in AI-Powered Market Research
As the market research industry, valued at around $90 billion in 2024, transitions towards being more technology-driven, GetWhy stands at the forefront of this evolution. The upward trajectory of AI implementation in research practices hints at an impending shift where qualitative assessments can be conducted with quantitative rigor, augmenting traditional methods significantly. With the growing insights about customer sentiment gleaned rapidly from AI tools, businesses can better tailor their offerings to fulfill actual consumer needs, potentially redefining standard practices in market research.
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