Retail Media Networks: Drzewicki at Target's Roundel

Introducing a New Leadership Era at Roundel

Matt Drzewicki is set to formalize his position as the head of Roundel, Target's retail media network, starting June 1. This decision follows a period of interim leadership where Drzewicki has been steering the ship since January, when he succeeded Sarah Travis, who moved up to the role of executive vice president and chief digital and revenue officer at Target.

Drzewicki's past experience, including over a decade at Google and a significant tenure at Michigan-based Valassis, positions him uniquely to steer Roundel through a challenging retail environment. Target has faced a significant dip in sales, attributed to external factors such as tariff-related uncertainties and notable consumer boycotts stemming from its recent decisions regarding diversity initiatives.

Roundel’s Growth Amid Challenges

Despite Target's overall struggles, Roundel has emerged as a beacon of growth within the organization. Advertising revenue for Roundel has seen a remarkable rise, jumping from $130 million in Q1 2024 to $163 million in Q1 2025—an increase of approximately 25%. This demonstrates not only resilience but also a potential pivot towards more strategic marketing that could drive further revenue streams.

“Roundel exists to help our business partners grow by leveraging what only Target can offer—scale, trust, creativity, and a guest who truly wants to be inspired,” Drzewicki noted, emphasizing the network's role in fostering closer collaborations and expanding partnerships. This vision aligns well with the growing importance of retail media networks as a niche that combines advertising precision with the trust of established brands.

The Future of Retail Media: Trends to Watch

As Drzewicki takes the reins, he is expected to lead Roundel into uncharted territories within the retail media landscape. With more consumers gravitating towards online shopping and demanding personalized experiences, Drzewicki's leadership will likely focus on leveraging data and technology to enhance the retail media experience.

The future will demand innovative approaches, with retail media networks expected to integrate advanced AI-driven technologies to capture consumer insights, optimize ad placements, and personalize customer interactions. Executives in mid-to-large-sized companies should keep an eye on how Roundel implements these strategies to retain competitive advantage and improve business margins.

Why This Matters for Executives

The appointment of Drzewicki as SVP of Roundel is a significant moment for executives across various sectors. As organizations negotiate an increasingly complex advertising landscape marked by high consumer expectations, understanding Roundel’s operational strategies and their implications on revenue generation could provide vital insights. By evaluating how retail media networks deliver results, decision-makers can harness similar strategies within their businesses.

If your organization is exploring AI and digital strategies for scaling growth, observing Roundel’s journey under Drzewicki will illustrate effective practices in retail marketing and operations. The interplay of technology, trust, and consumer engagement against a backdrop of retail challenges will be integral in shaping business strategies moving forward.